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January 19, 2020

The only way to lose weight [fat].

I want to revisit a very important topic for those of you who have committed to losing weight in 2020. A lot of people still think that if they begin an exercise program that they can still eat whatever they want. 

WRONG. 

You will not have any success trying to out-train a poor diet. You will just spin your wheels, get frustrated,and eventually quit. If you have done what I just described, know you are not alone. 

I totally get your frustration when it comes to this. I used to deal with this exact issue myself when I was coming down from being nearly 300 pounds. I was eating better, killing myself in the gym, but the scale would barely move! I kept asking myself what it was I was doing wrong and it always came back to this one thing; you can only lose weight if you are in a CALORIC DEFICIT, period.

There is no getting around this fact. 

It doesn’t matter if you train in the gym for 2 hours daily. If you are still eating too much you will either maintain, or gain weight. The problem that many people encounter is this; they think that just because they are exercising now that they don’t have to pay as much attention to their diet/nutrition.

BIG MISTAKE.

This false belief leads many people to eat poorly and stay wondering why they can’t drop weight and eventually quit. You need to know that your daily exercise routine isn’t creating that big of a caloric deficit as you might think. Those machines that spit out the number of calories burned during exercise are HIGHLY inaccurate.

The science says that the average person will ‘burn’ up to 100 calories running one mile…ONE MILE. That isn’t a very big number and if you strength train those numbers will be slightly higher, but not by much. So, depending on how intense you train you could most likely expend anywhere from 100-300 calories during a 60 minute session.

How intense are your training sessions?

Remember that I said in order to lose weight [body-fat] you must be in a caloric deficit. I am going to give you an example of what I do with my clients. I look at being in a deficit over a 7 day period.

So, lets say that John Doe wants to lose weight. I have calculated his macros [carbs, protein, fat] for his specific fitness goal and in order to lose weight he needs to eat 1500 calories per day. Now keep in mind these are generic numbers I am making up and I break that 1500 calories into percentages for carbs, protein, fat.

So, I’ll break this down over a 7 day period and show you how John Doe is setting himself up to either maintain or gain weight.

✅Monday: John does a great job of eating at a deficit and consumes 1400 calories. He is even under the 1500 calories needed to reach his weight loss goal.

Calorie deficit = 100 calories

✅Tuesday: John had a horrible nights sleep that left him feeling drained and pissy. He needed a quick boost and hit Starbucks for a foo-foo coffee. After tracking his calories at the end of the day the total was 1650. He went over his numbers for the day and ended up in a caloric surplus.

Calorie deficit = +150

✅Wednesday: Determined to get back on track, John has a great day of eating. He hits his goal of 1500 calories.

Calorie deficit = 0

✅Thursday: It is the weekly potluck at work and John says to himself, “I have been a beast in the gym this week, I deserve to indulge a little.” He helps himself to 2 doughnuts, not knowing that they were 450 calories each. At the end of the day his calorie total was 2050.

Calorie deficit = +550

✅Friday: John feels guilty about the potluck fiasco and again has a really great day. He wants to make up for his indulgence on Thursday and only eats 1300 calories.

Calorie deficit = 200

✅Saturday: It’s the weekend and John is feeling frisky. He has a night out on the town and throws back a few cocktails. At the end of the night our friend has consumed 2200 calories.

Calorie deficit = +700

✅Sunday: Wanting to repent for his shenanigans on Saturday John vows to eat only bland chicken breast and salad to get back on track. Way to go, Johnnie!! At the end of the day he consumes only 900 calories.

Calorie deficit = 600

So, let’s review how John did over the course of the week.

In order to lose weight this week he would have needed to hit his goal of 10,500 calories [1500×7].

How did he do???

At the end of the week John took in 11,000 calories. He ended up being over by a measly 500 calories, but this is enough to keep you at your current weight or to even gain.

I can’t tell you just how important it is to not only track your food, but be consistent when doing it. Also, do not think that your exercise is going to create enough of a dent to overcome your poor eating habits, because it won’t. I know that this is the biggest source of frustration for a lot of people; maybe even yourself. It also can be made harder if you struggle with emotional eating.

Now keep in mind tracking what you eat isn’t the only way to be successful, but I have found over my 10+ years of coaching people that it is the BIGGEST reason as to why many succeed. Not only can you track and measure your progress, but you are now made aware of just how unhealthy some of the foods you have been putting into your body really are. This will help you to really think twice before eating that food again.

So, does this sound familiar to you? do you struggle with wanting to get in shape, but find that you keep going around the same mountain again and again? Just know that you are not alone and your solution while simple, isn’t going to be easy.

I hope that this helped you to see where you may need to make some changes in how you are approaching your weight loss goals. If it did, hit reply and tell me about it.

PS- I want you to have massive success and clarity when it comes to your life and fitness goals in 2020 and beyond that I am offering you a free clarity call. Go here to set that up now.

May 29, 2019

LEAN in 30 Accelerated Fat Loss Program

Here are the details of the program:

You will choose between utilizing carb cycling, intermittent fasting, or neither of the two if you don’t want to use either of these modalities.

You’ll choose to have your metabolic work outs designed for the home or your gym. I will create these metabolic work outs to be intense and short in duration.

The beauty of these work outs is that you can do them in under 35 minutes. It is the equivalent of doing your strength training and cardio session in one!

So, you’ll train for a shorter amount of time, burn more calories during AND after training & build a nice looking, strong body. These are perfect if you are crunched for time as life can get busy.

You will check in daily in our private group. I expect you to be supportive of your other group members and help to hold each other accountable.

I’ll help with the nutrition as well. You’ll know exactly how much, and what to eat, to accelerate your fat loss and lose up to 15 pounds in the next 30 days.

You’ll get a template 7 day meal plan along with recipes to take the guesswork out of what to eat. I want to make this as simple for you as possible.

This program is designed to help you aggressively accelerate fat loss and create new habits to make this a lifestyle change.

I am going to set up initial phone calls as needed for all who participate so we can set up your specific game plan. I want you to succeed! 

If you are serious about improving your health, putting an end to yo- yo dieting, dropping some serious weight and creating healthy, sustainable habits this is for you.

The investment is only $37.00 a week and will need to be paid in full.

Go here NOW to secure your spot.


April 22, 2019

Are you an emotional eater?

Have you ever stopped to ask yourself why you can’t stop your binge/emotional eating even though it is ruining your life?

If you still aren’t sure if you are an emotional eater, if you find yourself eating for any other reason than legitimate hunger, you are eating out of emotion. 

If you have followed me for any period of time you know that I was a huge binge eater for decades. I would find myself eating out of emotion for any reason, it really didn’t matter if I was sad or happy, it had just become a way of life for me. It wasn’t until I got to the root cause of why I was emotionally eating was I able to radically change my life. I’ll come back to this in a minute. 

Most of my time was spent either feeling really good about myself when I was ‘perfect’ and adhering to the newest diet I was on or feeling like absolute crap about myself when I fell off the wagon and ate something I deemed ‘bad’ and ended up in a binge fest. I felt tremendous shame when I lost control over those foods I swore I would never eat again and kept finding myself in this vicious cycle. 

See if this sounds familiar. I would start a new diet, be ‘perfect’ for a week or so, and then life would hit. I would feel stressed and find myself eating something I swore I’d never touch again to make myself not only forget what was wrong, but to make me feel better. Then I’d swear to myself that I would never do that again and that the next time would be different, except that it wasn’t. I would find myself repeating that same binge/shame cycle for nearly a decade of my life.

I tried everything under the sun to lose weight and stop the cycle of emotional eating. I did the normal diet pills, shakes, deprivation diets, and endless hours of exercise in the hope that this would finally be the last time. It was crazy when I look back because I kept doing the same thing over and over again, wishing and hoping for a different outcome. I kept beating my head against the wall like this for far too long. 

The reason behind binge eating is typically tied to deprivation. If you are used to going on these crazy making diets where you only allow yourself to have chicken and broccoli you can probably relate. You swear off any foods you legitimately like and think that you’ll be able to sustain this. A week or two goes by and WHAM, you find yourself face first in a pint of Ben and Jerry’s, wondering how in the hell you got here. That is what most people would refer to as ‘falling off the wagon’ eating. 

Or maybe you were at work one day and the boss brought in some doughnuts and left them in the break room. You walk by, see the doughnuts, and sneak one. After you’ve finished the doughnut you are filled with so much guilt and shame because you just broke your diet. So what do you do? you proceed to eat 3 more because you failed again, so what does it matter? This is what keeps us stuck in this never ending cycle of misery. 

Those who emotionally eat are usually doing so to avoid or escape uncomfortable emotions. I know I did this myself anytime I had to think about my past or something stressful came up that I just wanted to run from. The only issue with this, as you know, is that the problems don’t go away. So not only do you still have these unresolved issues, but you must also deal with an ever expanding waist line. 

If you find yourself falling under the category of a ‘restrictive dieter’ just know you are setting yourself up for failure and remaining stuck on the guilt/shame cycle of binge & emotional eating. 

If you moralize foods by labeling them as ‘good’ or ‘bad’ or if you self-worth is dependent on your weight, you are setting yourself up for failure.

If you truly want to be free from binge eating and emotional eating there are some things you must do. 

#1 You have to practice mindfulness and learn to reconnect with your body. I go in depth in this area with my coaching clients.

#2 You have to change your relationship with food. Going on restrictive diets simply doesn’t work long term. You will ultimately find yourself eating everything around that food that you crave and then that food itself.

#3 Stop focusing on the outcome and be happy with yourself at the place you are at right now. Far too often we tell ourselves that we will be happy when _____. By doing this we are indirectly telling ourselves that we can’t be happy until we reach a certain weight. This will only ensure you stay miserable and sabotage your efforts. 

#4 You must heal your damaged body image and look at how you got here in the first place. You will never be able to shame your way into wellness or self-love. I feel that if we can identify those underlying causes of why we eat to avoid we can heal and ultimately the weight issues resolve themselves. 

In order to do all of this you are going to need help and that is where I come in. Not only have I gone through all of this myself, but I’ve done the work to heal. I have since come down from nearly 300 pounds, dealt with some pretty traumatic childhood issues, and now help people just like you to do the same. 

Coaching is for you if you can identify with the following:

  • You find yourself face first in a pint of Ben and Jerry’s and you’re telling yourself that you know you shouldn’t be doing this, you hate yourself, but you just don’t know how to stop. 
  • You are a chronic dieter and always find yourself on a diet more often than not. You’ve done everything from Keto to IF and sucked down more nasty shakes then you care to admit.
  •  You catch yourself always preoccupied with the thought of food. I know for myself when I was eating breakfast I was also thinking about what I was going to have for lunch, etc.
  • You have what I call the ‘mirage mentality’ and think that if you finally have the perfect body everything will be okay and you will love yourself. I can tell you that this is a mirage [wishful thinking] and even if I could miraculously give you the body of your dreams, unless you deal with the internal stuff, you will still be miserable.

If you found yourself nodding your head to any of the above I want to do the following for you:

  • No longer obsess about food or go on any more deprivation diets.
  • Be able to eat foods you once moralized as bad and not end up in a feeding frenzy, binge fest.
  • Finally be able to love the skin your in, the reflection you see in the mirror, and no longer be at war with yourself.
  • Have a healthy relationship with food and no longer feel like a slave to your emotions.

So my friend, here is what time it is…

If going on miserable deprivation diets, doing endless amounts of cardio, and trying to hate yourself into wellness is working for you, keep on keeping on.

If however you find that your diets are literally sucking the life out of you, you can’t maintain them for more than an week or two without going into binge mode and are open to trying something that will help change your way of thinking and being, I want to help. 

If you are truly sick and tired of being sick and tired, doing the same old thing and getting nowhere, go here NOW to learn more about how coaching can change your life.


God bless,
Brandon Jenkins